Brand refreshTelecom infrastructure · Mendoza, Argentina

GTN

A brand refresh, a WordPress site rebuilt from scratch, a digital brochure and print pieces for a telecom contractor with 30+ years in the field.

Client: GTN
Year: 2026
Services: Brand refresh, Web design, Digital brochure, Print
Live site: gtnsrl.com(opens in new tab)

The context

+30 years of experience. A brand that wasn't showing it.

GTN has been building telecommunications infrastructure across Argentina since 1992: towers, fiber optics, CCTV, radio links. The operation was solid. The brand wasn't keeping up, and the website was down.

Deliverables: Brand refresh; WordPress website; Digital brochure; Business cards

The problem

A logo from another era, no consistent identity across touchpoints, and a website that was offline. A company that works for names like YPF and Baker Hughes had nothing to send them to.

The objective

Keep the equity of a name the industry has known for three decades, and give it a face and a website that match the size of the operation.

The solution

A refreshed logotype and identity system, a mobile-first WordPress site rebuilt from scratch with sections the team can edit, a digital brochure for sales, and business cards to close the loop.

Before / after

The same company. A new face.

Before

Before: the original GTN logo.

After

After: the refreshed logotype and mark.

Performance

Back online, and fast.

Performance

-96

PageSpeed, mobile. No before score: the previous site was offline.

Results

Back online. With a big change.

96/100

Mobile page speed

34+

Years of experience, finally visible online

100%

Sections editable by the team, no developer needed

The site is back online, mobile-first, SEO-ready and fully editable by GTN's team. The refreshed identity now runs across the website, the sales brochure and every business card.

Explore the project