Brand identityPrivate chef & meal prep · Miami, FL
Table by Kass
- Client
- Table by Kass
- Year
- 2026
- Timeline
- 4 weeks
- Services
- Brand identity, Web design, Development
The context
A growing client list, no website and no way to manage a menu that changes every week.
Kass has been cooking for Miami clients since 2023. Weekly meal prep, in-home dinners, private events built almost entirely through word of mouth and Instagram DMs. There was no website to professionalize the service and reach new clients, and no organized way to communicate the weekly menu: an offer that changes every week and needed to stay easy for Kass to update herself, without depending on anyone else.
- Deliverables
- Brand identity
- One-page website
- Self-manageable weekly menu (CMS)
- WhatsApp ordering flow
Our approach
The problem
No website to professionalize the service and reach beyond word of mouth. No organized way to present a weekly menu that changes every week and needed to stay self-manageable. Kass updating it herself, with no developer in the loop.
The objective
Give the business a professional front door that reaches new clients, and a weekly menu Kass can update herself, every week, on her own
The solution
A warm, editorial one-page site built around Kass's own hand-lettered signature logo, with a self-editable weekly menu section she updates on her own each week, WhatsApp built into every call to action, and real client testimonials up front to earn trust with people who don't know her yet.
Before / after
Before
AfterThe build
tablebykass.com
Want results like these for your brand?
Start with a free audit of what you have today, or book 30 minutes and we'll talk through it.
