Brand SystemTechnology
iCuadrado
A brand that existed. A presence that didn't.
- Client
- ICuadrado
- Year
- 2025
- Services
- Brand System, Visual Identity, Social Media, Character Design
The context
A brand that existed. A presence that didn't.
iCuadrado had a name and a market, but its social media presence lacked a clear visual identity.
No visual system, no personality, no consistency. We changed that.
- Deliverables
- Digital brand identity
- Visual identity system
- Visual communication strategy
- Category-based color system
- Character design
- Social media design
- Launch posts
- Visual applications on the website
Our approach
The problem
iCuadrado had an established name and market presence, but its social media lacked a cohesive visual system, a recognizable personality, and consistency across its communications.
The objective
Develop a communication strategy to organize the brand visually and establish a consistent identity across its different business categories.
The solution
We created a visual system that assigned a distinct color identity to each category, recreated and personified the brand's robot character, and developed social media content and launch posts to give iCuadrado a more recognizable and consistent presence.
What's included
A robot that became the face of the brand.
We recreated and personified iCuadrado's robot character, turning it into a recognizable brand asset. Applied across institutional materials, the character gave the brand a more memorable and distinctive personality.
- Digital Brand Identity
- Brand System
- Visual Identity
- Social Media
- Character Design
Explore the project
Launch posts built for conversion.
The build
The content
Does your brand have a consistent visual identity?
Let's build a brand system that brings clarity, personality, and consistency to every touchpoint.
